Friday, January 29, 2010

How It All Started

It started on a Saturday.

As we walked through Nieman Marcus, Ale noticed a t-shirt that resembled the print Alex had made in art class. "Hey!" Mamie said, "we could so make a shirt like that!" And after that, we were no longer drooling over the Christian Louboutin shoes or the Chanel purses; all we focused on was starting up this new t-shirt business. And that's how we came up with A(squared) + M.

Fashion has always been important to us. Mamie's role model is Anna Wintour, Ale has an infatuation with Marc Jacobs, and Alex is the next Rachel Zoe, we promise.

Even though we admire these influential figures, we wanted to create a style of our own. A style that would emulate the girl we strive to be. Someone who is confident, independent, a risk-taker, charming, and effortlessly chic. The look we are going for with our t-shirts encompasses all of these qualities and creates a vintage "street-style" look.

Not only did we want to make stylish t-shirts, we wanted to raise awareness about something we care about as well. A(squared) + M is a way for us to embrace our interests in fashion and the arts, while doing just that. We chose to support March of Dimes because it is an organization that is close to our hearts. March of Dimes is an organization that focuses on bettering the health of babies, specifically the prevention of birth defects, premature birth, and infant mortality. A(squared) + M donates a percentage of its profits to the organization in hopes of making a difference in a baby's life.

Our goal is to donate $500 dollars in the next 6 months to March of Dimes, starting after our first order.

So today we started experimenting with different ways that we could get our design on these t-shirts. It didn't quite work out like we planned. It wasn't consistent, the print came out too light, there was a lot of smudging going on--overall, it just didn't work.

Our next plan is to try silk-screening. We'll let you know how that goes soon, wish us luck!
We will be posting pictures so don't be a stranger and visit our blog again!

Alex, Mamie & Ale

No comments:

Post a Comment